News and Events

News archive

The exhibition "Internet Marketing: new books"


InterMarkThe exhibition of literature "Internet Marketing: new books" is open from September 30 to October 28, 2022 in the reading room of the Business Information Office (3rd floor, room 315).

Internet marketing is the practice of using all aspects of traditional marketing on the Internet in order to sell a product or service to customers and manage relationships with them. Internet marketing is a component of e-commerce. It may include such parts as social media promotion (SMM), site optimization for search engines (SEO), PPC, information management, PR, media and contextual advertising, Internet analytics, etc.

This exhibition complements the last year's exhibition "Internet Marketing".

The books presented at the exhibition reveal Internet marketing technologies: building a sales tunnel, launching a product or service on online platforms, techniques for interacting with customers, promoting business in social networks, the basics of content marketing and some others.

The publications are intended for marketers of all levels, teachers, students of economic universities and faculties, as well as researchers dealing with marketing problems.

During the preparation of the exhibition, monographs and textbooks from the funds of the State Scientific and Technical Library of Russia, as well as online publications from electronic library systems were used "ZNANIUM.COM ", BOOK.RU, digital educational resource "IPR SMART", open Internet sources. The tutorials are presented separately. The editions are arranged alphabetically.

The bibliographic list of references can be found on the website of the State Scientific and Technical Library of Russia in the section For Users/Exhibitions