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Exhibition "Personal Brand in Business"


PersonBrandThe exhibition of literature "Personal Brand in Business" is open from August 1 to August 30, 2023 in the reading room of the Russian National Public Library for Science and Technology, 3rd floor, room 315.

A personal brand is one of the tools for promoting a business, as well as a person as a reliable specialist. It helps to earn more with the same efforts: the product, service or time are more expensive, and it is cheaper to attract a client. A specialist can be a politician, a doctor, a marketer, a pastry chef, a psychologist, and even a gamer, but knowledgeable and weighty in his field. A personal brand is especially important when there is high competition: among many people with similar offers, they are more likely to choose the one whose personal brand will seem more convincing to the client.

The publications presented at the exhibition (monographs, textbooks, journal articles) are devoted to the disclosure of the concept of a personal brand, the definition of its types and advantages, as well as the problems of creation and development.
The materials of the exhibition will be useful to business leaders, managers, branding and marketing specialists, as well as anyone who wants to achieve popularity in their field independently.


The exhibition consists of 5 sections. They include publications from the fund of the Russian National Public Library for Science and Technology, electronic library systems "IBOOKS", "BOOK.RU " and "ZNANIUM.COM", the electronic library "GREBENNIKON" and the LITRES library. Separately, after the sections, the recommended open access resources on the topic are presented (articles from scientific electronic libraries eLIBRARY.RU. and The editions are arranged alphabetically.

The bibliographic list of references can be found on the website of the Russian National Public Library for Science and Technology by direct link in the section For Users/Exhibitions.