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Exhibition "Advertising Technologies"


reklamaThe exhibition "Advertising Technologies" is open from October 2 to November 2, 2023 in the Business Information Cabinet reading room of the Central Library, 3rd floor, room 315.

In Russia, October 23 is the Day of the Advertising Worker, which unites the authors of advertising texts, marketers, designers, PR specialists, advertisers and promotion managers.

The materials of the exhibition consider the theory and practice of managing the processes of creating and placing advertising. Advertising technologies are tools and methods that are used to promote products, services and ideas. They allow companies to effectively reach their target audience and increase sales.

The exhibition consists of 8 sections. They present literature on advertising technologies, writing advertising texts, marketing features and organization of advertising PR campaigns, as well as legal literature on the topic. The educational literature is presented separately.

During the preparation of the exhibition, publications from the fund of the Russian National Public Library for  Science and Technology were used: monographs, articles, conference materials, educational literature, as well as publications from full-text databases of digital educational resources IPR SMART, " ", the electronic library "Grebennikon" and the LITER library. The editions are arranged alphabetically.

 The bibliographic list of references can be found on the website of the Russian National Public Library for Science and Technology by direct link in the section For Users/Exhibitions.